mark mcginnis
Built was an industrial design competition sponsored by the American Design Club showcasing
new and accomplished designers.
Social played a big role in getting
the word out and encouraging
desigers to sign up
Built was an industrial design competition sponsored by the American Design Club showcasing
new and accomplished designers.
Social played a big role in getting
the word out and encouraging
desigers to sign up
Instagram Feed Highlights
Animated Instagram Judge Stories
Metropolis
I created a collection of prints called Metropolis. To kick them off, I created a social campaign that revealed the
inspiration behind the prints
I created a collection of prints called Metropolis. To kick them off, I created a social campaign that revealed the
inspiration behind the prints
SCP
SCP London asked me to come up with an animated banner for their landing page on their website for the holiday on their 30th anniversary
SCP London asked me to come up with an animated banner for their landing page on their website for the holiday on their 30th anniversary
Kobo
Digital Highlights
Used restrained animation to quietly unfold the story behind each label. Subtle shifts draw viewers in, creating an emotional connection through simplicity and intent.
Digital Highlights
Used restrained animation to quietly unfold the story behind each label. Subtle shifts draw viewers in, creating an emotional connection through simplicity and intent.
Kobo
Digital Highlights
For the Watercolor collection, I used simple animation. The motion invites attention, letting the work breathe while adding a quiet sense of life.
Digital Highlights
For the Watercolor collection, I used simple animation. The motion invites attention, letting the work breathe while adding a quiet sense of life.
Kobo
Digital Highlights
For the this fragarance, called Cocktail, part of the Road Trip collection, I created a moody 1940s jazz lounge atmosphere—smoke, shadows, and slow swing. The tone sets the stage, evoking an era where style was subtle and every detail lingered.
Digital Highlights
For the this fragarance, called Cocktail, part of the Road Trip collection, I created a moody 1940s jazz lounge atmosphere—smoke, shadows, and slow swing. The tone sets the stage, evoking an era where style was subtle and every detail lingered.
Kobo
Digital Highlights
For the Road Trip collection, I crafted a sense of journey and discovery—sun-faded maps, open skies, and the quiet thrill of the unknown. Each candle becomes a stop along the way, evoking moments found off the beaten path
Digital Highlights
For the Road Trip collection, I crafted a sense of journey and discovery—sun-faded maps, open skies, and the quiet thrill of the unknown. Each candle becomes a stop along the way, evoking moments found off the beaten path
Kobo
Digital Highlights
For Plant the Box, I created plant-based animated spots tailored to each version—sprouting seeds, blooming petals, and quiet growth cues. Each animation reinforced the product’s natural cycle, bringing the concept to life with organic motion
Digital Highlights
For Plant the Box, I created plant-based animated spots tailored to each version—sprouting seeds, blooming petals, and quiet growth cues. Each animation reinforced the product’s natural cycle, bringing the concept to life with organic motion
Kobo
Website structures and layout logic
Website structures and layout logic
