mark mcginnis
This holiday animation was a self-initiated concept I pitched to SCP without a formal request. I wanted to bring unexpected charm to their seasonal campaign by departing from traditional holiday motifs like reindeer. Instead, I illustrated a cast of unconventional animals — including a pig, giraffe, and elephant — to represent the brand’s unique retail perspective and playful tone. The animation was featured on SCP’s website, helping differentiate them in a crowded seasonal landscape.
This holiday animation was a self-initiated concept I pitched to SCP without a formal request. I wanted to bring unexpected charm to their seasonal campaign by departing from traditional holiday motifs like reindeer. Instead, I illustrated a cast of unconventional animals — including a pig, giraffe, and elephant — to represent the brand’s unique retail perspective and playful tone. The animation was featured on SCP’s website, helping differentiate them in a crowded seasonal landscape.
about
SCP
Digital
135-37 Curtain Road
London
SCP
Digital
135-37 Curtain Road
London
