mark mcginnis
In late 2023, I was approached by an associate who had recently acquired a local coffee shop. The space needed a signboard—something practical, but also distinct from the generic aesthetics saturating the area.
I designed and hand-painted a modular signage system, allowing flexibility for daily menu changes and events while maintaining a cohesive visual identity. The concept balanced functionality with cultural nuance, subtly reflecting the neighborhood’s rhythm and clientele.
What began as a utilitarian need became a quiet brand differentiator—turning a common coffee shop fixture into a conversation piece.
In late 2023, I was approached by an associate who had recently acquired a local coffee shop. The space needed a signboard—something practical, but also distinct from the generic aesthetics saturating the area.
I designed and hand-painted a modular signage system, allowing flexibility for daily menu changes and events while maintaining a cohesive visual identity. The concept balanced functionality with cultural nuance, subtly reflecting the neighborhood’s rhythm and clientele.
What began as a utilitarian need became a quiet brand differentiator—turning a common coffee shop fixture into a conversation piece.
about
Sit and Wonder–––
Location:
Brooklyn, NY
Sit and Wonder–––
Location:
Brooklyn, NY
