mark mcginnis
In late 2023, I was approached by an associate who had recently acquired a local coffee shop. The space needed a signboard—something practical, but also distinct from the generic aesthetics saturating the area.
I designed and hand-painted a modular signage system, allowing flexibility for daily menu changes and events while maintaining a cohesive visual identity. The concept balanced functionality with cultural nuance, subtly reflecting the neighborhood’s rhythm and clientele.
What began as a utilitarian need became a quiet brand differentiator—turning a common coffee shop fixture into a conversation piece.
In late 2023, I was approached by an associate who had recently acquired a local coffee shop. The space needed a signboard—something practical, but also distinct from the generic aesthetics saturating the area.
I designed and hand-painted a modular signage system, allowing flexibility for daily menu changes and events while maintaining a cohesive visual identity. The concept balanced functionality with cultural nuance, subtly reflecting the neighborhood’s rhythm and clientele.
What began as a utilitarian need became a quiet brand differentiator—turning a common coffee shop fixture into a conversation piece.
about
Sit and Wonder–––
Location:
Brooklyn,
Sit and Wonder–––
Location:
Brooklyn,
mark mcginnis
Invited by SCP London to join a group collection alongside British designers Reiko Kaneko, Daniel Eatock, Donna Wilson, and Stewart Easton, I designed a tea towel and tray set of my own conception. I chose to explore the theme of the birth of the universe, creating a cosmic-inspired collection that blends science, art, and utility. The collection is available for purchase online.
Invited by SCP London to join a group collection alongside British designers Reiko Kaneko, Daniel Eatock, Donna Wilson, and Stewart Easton, I designed a tea towel and tray set of my own conception. I chose to explore the theme of the birth of the universe, creating a cosmic-inspired collection that blends science, art, and utility. The collection is available for purchase online.
about
SCP
Universe Towels & Tray
135-37 Curtain Road
London
SCP
Universe Towels & Tray
135-37 Curtain Road
London
mark mcginnis
Designed and animated editorial illustration for Portland State University that highlights how alumni unite to support the school. The piece shows diverse crews collaboratively constructing the PSU logo — a symbolic act of advocacy and school pride. This creative project blends visual storytelling and motion design to reinforce alumni engagement and university branding.
Designed and animated editorial illustration for Portland State University that highlights how alumni unite to support the school. The piece shows diverse crews collaboratively constructing the PSU logo — a symbolic act of advocacy and school pride. This creative project blends visual storytelling and motion design to reinforce alumni engagement and university branding.
about
PSU
editorial and social
Location:
Portland, Oregon
PSU
editorial and social
Location:
Portland, Oregon
mark mcginnis
Illustration for San Diego Union Tribune. For older adults, brushing your teeth is more than routine—it’s a delicate balancing act for overall health.
Illustration for San Diego Union Tribune. For older adults, brushing your teeth is more than routine—it’s a delicate balancing act for overall health.
about
San Diego Union Tribune
editorial
Location:
San Diego, CA
San Diego Union Tribune
editorial
Location:
San Diego, CA
Metropolis
Created a print series titled Metropolis, inspired by the movement, architecture, and rhythm of city life. To launch the collection, I developed a social media campaign featuring original animation, video, and voice-over narration that explored the inspiration and story behind each piece. The campaign brought the prints to life through motion and storytelling, building awareness and emotional connection.
Created a print series titled Metropolis, inspired by the movement, architecture, and rhythm of city life. To launch the collection, I developed a social media campaign featuring original animation, video, and voice-over narration that explored the inspiration and story behind each piece. The campaign brought the prints to life through motion and storytelling, building awareness and emotional connection.
about
Metropolis
Social
Location:
New York City
Metropolis
Social
Location:
New York City
