mark mcginnis
Ever an opportunist for new tools and tactile ideas, I learned that AMDC had access to a CNC machine—and I saw a chance to push the identity further.
I proposed and designed an interlocking plywood logo for the Built exhibition: a dimensional piece that could stand freely within the space, acting as both signage and sculptural presence.
Cut on-site using AMDC’s CNC, the logo reflected the modular thinking behind the exhibit itself—part industrial process, part physical branding, and entirely in sync with the spirit of Built.
Ever an opportunist for new tools and tactile ideas, I learned that AMDC had access to a CNC machine—and I saw a chance to push the identity further.
I proposed and designed an interlocking plywood logo for the Built exhibition: a dimensional piece that could stand freely within the space, acting as both signage and sculptural presence.
Cut on-site using AMDC’s CNC, the logo reflected the modular thinking behind the exhibit itself—part industrial process, part physical branding, and entirely in sync with the spirit of Built.
about
2018 NYC Design Week
Built
Canal Street Market
New York, NY
2018 NYC Design Week
Built
Canal Street Market
New York, NY
