mark mcginnis

I created the full visual identity and environmental design for Built, an industrial and product design competition aimed at emerging designers. My role included:

Designing the look and feel of
the campaign acros digital
and physical platforms.

Creating social media assets to
drive entries and build awareness

Developing the visual system for the
exhibit, including wall and floor graphics,
and large-scale murals

Designing signage and custom display fixtures to guide and enhance the viewing experience
The system emphasized structure, utility, and clarity—echoing the ethos of industrial design while fostering inspiration and discovery for attendees.