mark mcginnis
In addition to designing the visual identity and exhibit graphics for Built, I created a separate mural on the front exterior of the building where the competition was held.
I titled it The Billboard—a bold, graphic entry point that signaled to visitors: you’re in the right place.
Positioned in a coffeshop sitting area, the mural blended typography and visual cues drawn from the internal exhibit system, creating a seamless transition from the front of the space to the back of the space. It functioned as both branding and spatial orientation—acting as the unofficial threshold to the Built experience.
In addition to designing the visual identity and exhibit graphics for Built, I created a separate mural on the front exterior of the building where the competition was held.
I titled it The Billboard—a bold, graphic entry point that signaled to visitors: you’re in the right place.
Positioned in a coffeshop sitting area, the mural blended typography and visual cues drawn from the internal exhibit system, creating a seamless transition from the front of the space to the back of the space. It functioned as both branding and spatial orientation—acting as the unofficial threshold to the Built experience.
about
2018 NYC Design Week
Built
Canal Street Market
New York, NY
2018 NYC Design Week
Built
Canal Street Market
New York, NY
